Rush University Medical Center (Rush), located in Chicago, Illinois, is a not-for-profit health care, education and research enterprise comprising of Rush University Medical Center (the flagship 664 bed academic medical center), Rush University, Rush Oak Park Hospital and Rush Health. Rush generates almost two billion dollars in annual revenue.
Rush selected Centretek as their digital partner in 2013. We provide ongoing strategy, design and technology services to support their award winning website - www.rush.edu, and other digital initiatives. Centretek led the redesign and development of Rush’s website in 2014, resulting in the following milestones:
Like many academic medical centers, Rush University Medical Center had a website overly influenced by its organizational structure. Juggling competing priorities and tiptoeing around internal politics often got in the way of effective communication with the Medical Center’s most important audience: patients.
Centretek partnered with Rush to reinvent its digital strategy and website to offer a truly patient-centric online experience. Our approach pivoted the website focus from traditional, organizational driven content display to an experience designed to expand brand awareness, engage users through meaningful content rich conversion paths and activate them with strategically minded calls to action, tools, landing pages, social integration and integrated digital campaigns.
The end result is a digital presence capable of guiding a user from awareness through conversion and a platform that allows the Medical Center to amplify its reach, resonance and conversion goals. Online appointment requests and resulting new patients have increased significantly.
The website (rush.edu) received the award for Best Overall Internet Site at the 2015 eHealthcare Leadership Awards - the leading industry awards program than generates over 1,000 submissions annually. The Annual Report microsite (http://annualreport.rush.edu/) was also recognized during the 2015 awards as the best digital Annual Report.