Inova is Northern Virginia’s leading nonprofit health care provider, recognized in 2019 by U.S. News & World Report which named Inova Fairfax Hospital the #1 hospital in the Washington, DC region. Four of Inova’s five hospitals hold five-star rankings from the Centers for Medicare and Medicaid Services (CMS). Inova’s 18,000 team members serve more than 2 million individuals annually through an integrated network of hospitals, primary and specialty care practices, emergency and urgent care centers, outpatient services and destination institutes. Inova has 400+ locations and is home to Northern Virginia’s only Level 1 Trauma Center and Level 4 Neonatal Intensive Care Unit. Its hospitals have a total of 1,950 licensed beds.
Centretek is a long-time strategic partner of Inova, having previously designed and developed several native mobile apps for them. We were later selected through a competitive RFP process to lead the strategy, design and development of the new Inova website that launched in 2019.
- 18% ↑ in organic search traffic to medical services content.
- 30% ↑ in organic search traffic to doctor profiles.
- 37% ↑ in time spent on doctor profiles.
- 2019 eHealthcare Leadership Awards: Best Doctor Directory.
- 2019 eHealthcare Leadership Awards: Best Mobile Website.
- 2019 Davey Awards: Best in Health Care.
- 2020 eHealthcare Leadership Awards: Best Home Page.
- Built in Drupal 8 in the Acquia Cloud.
- Accurately reflects Inova’s brand and clinical differentiators.
- Extensive use of engaging video throughout the site.
- Integrates with online scheduling for new and existing patients.
- Integrates with Press Ganey providers ratings and reviews.
- Integrates with real-time wait times provider – https://www.inova.org/emergency-room-wait-times
- Patient-centric experience focused on access and transparency.
- Leverages strategically minded calls to action, tools, landing pages, social integration and integrated digital campaigns.
- The end result is a digital presence capable of guiding a user from awareness through conversion and a platform that allows Inova to amplify its reach, resonance and conversion goals.