The Opportunity

 We are looking for a head of content to own the development of our clients’ website content. Our clients depend on us to create content that meets their users’ needs, their business goals and incorporates SEO best practices.

As the head of content, we want a writer and content strategist who is as comfortable managing digital content as they are developing the strategy behind it. Most of our clients are in healthcare, so experience in that field is ideal.

Responsibilities

• Participate in discovery sessions to understand clients’ needs and goals.
• Conduct content audits and content-focused usability audits.
• Help clients understand how content fits into their overall website needs.
• Advise clients on best practices in web writing, on-page SEO and content design.
• Research and write clear, useful, findable content that aligns with clients’ goals and users’ needs.
• Manage the content creation process, including reviewing and editing freelancers’ and other writers’ work to ensure a cohesive voice and tone for the client.
• Create user journey maps, sitemaps, content models and other tools to help clients conceptualize and meet their goals and their users’ needs.
• Collaborate with UX and visual designers, digital strategists, developers, and project managers to ensure big, complex redesign projects run smoothly.

Skills and Requirements

• Fluency in content best practices: You know how to structure content so that it can be easily consumed and understood. You have a sophisticated understanding of modern web writing, on-page SEO and content design techniques, and you feel comfortable sharing your expertise with clients and colleagues.
• Solid understanding of keyword research for SEO and beyond: You understand that keyword research should inform not only SEO but also content and user experience strategy.
• Comfort balancing clients’ priorities and users’ needs: You understand how to prioritize the interests and goals of a wide variety of stakeholders and users.
• Comfort providing content guidance to freelancers and in-house writers: As the owner of the content development arm of our digital strategies, you will provide editing and guidance for other writers’ and content strategists’ writing that is aligned with the clients’ goals, strategy and voice and tone.
• Understanding of information architecture: You are comfortable developing information architecture recommendations for websites, sections of sites and individual pages — and you can create sitemaps, content models and other tools to document your recommendations.
• Ability to use data: You know what data you need to make content decisions and how to analyze that data to validate and inform your decisions.
• Ability to translate complex information into plain language: You understand that the words a stakeholder uses to describe a process are often not the same ones a consumer uses to search for that information. You are comfortable translating jargon into plain language.
• Adaptability and flexibility: You’re comfortable working with stakeholders at all levels of an organization, leading presentations and meeting tight deadlines. You’re comfortable doing all of this in person and remotely.

Extra credit for

• Experience working in the healthcare industry.
• Curiosity and a desire to share your knowledge with others.
• Sense of humor.
• Ability to solve problems on the fly.

To apply

• Resume
• Cover letter
• Link to your portfolio (or three to five digital content samples)
• Answers to the following questions:
  • What is your typical process for ensuring that the content you create meets user and stakeholder needs? Please provide examples of what this looks like in practice.
  • What would you like us to know about the writing samples you provided (or for three to five items from your portfolio)? What do they say about your work and your creative process from concept to writing and editing to final iteration?

About Centretek

Centretek is a full-service digital agency delivering technology-driven, multi-channel MarTech and interactive web solutions. We breathe everything digital and pride ourselves on blending highly creative concepts with strategically informed frameworks that allow us to connect consumers with brands in memorable ways.

About SPM Group

SPM Group’s mission is to create meaningful communications and experiences that help people make better healthcare decisions and improve lives. As a leader in health and healthcare marketing for over 30 years and offices in Chicago, Baltimore, and L.A., our vision is to create the premier network of integrated agencies, consultancies, and resources dedicated to making marketing that matters. SPM Group companies currently include full-service agency SPM, top content strategy and development agency GLC, digital marketing and enterprise website development company Centretek, and leading digital performance, SEO, and lead generation agency Dreamscape Marketing. SPM Group is nearly 200 employees strong.

SPM Group  is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals and in which personnel processes are merit-based and applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic.