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Centretek Presents at 2016 Healthcare Marketing Summit

2016 Healthcare Marketing & Physician Strategies Summit

The 21st Annual Healthcare Marketing & Physician Strategies Summit was held in May in Chicago. More than 750 executives and marketing professionals attended. The Summit is the leading conference for senior-level marketing, strategy, physician relations, sales, and business development executives from hospitals, health systems, academic medical centers, integrated networks, and medical groups.

I had the honor of presenting with two of our long-term clients and friends, Rob Birgfeld – AVP and Chief Digital Marketing Officer, Inova Health System, and Marie Mahoney – Sr. Director, Web and Marketing Communications, Rush University Medical Center.

Our Session: Patient-Focused Digital Strategy and Design

A truly patient-centric online experience is one way for healthcare organizations to engage consumers and acquire patients. Learn how two organizations redesigned their websites to improve access, transparency,