Beaumont Health is Michigan’s largest health care system (based on inpatient admissions and net patient revenue) formed in 2014 to provide patients with compassionate, extraordinary care, no matter where they live in Southeast Michigan. With eight hospitals, 168 health centers, nearly 5,000 physicians and 35,000 employees, Beaumont Health contributes to the health and well-being of residents throughout Southeast Michigan and beyond.
In March 2014, the Beaumont Health System, along with Botsford Health Care and Oakwood Healthcare, signed a letter of intent to merge their operations and Beaumont Health was officially launched on September 2, 2014. Beaumont selected Centretek to conduct an extensive digital strategy that outlined a multi-year, omnichannel roadmap and to design and implement an enterprise level website & associated digital assets.
Combining three distinct brands, unifying thousands digital users, and developing a single voice and tone for a health system requires new thinking. But even outsidethe- box thinking still needs to be built on a solid, data proven foundation and sold to stakeholders. Centretek was tasked with evaluating the digital landscape and creating a roadmap that would convey the message that Beaumont is now more than just bigger, it’s BETTER!
In order to convey this shift, the move from volume based care toward value based care was considered at each level of the site architecture and content strategy. Particular focus was placed on health and wellness content marketing, improving access to systems like e-visits & online scheduling, and embracing transparency. Additionally a user centered approach was utilized to provide clear paths that educate prospective & current patients about health information and treatment options, enable them to evaluate the physicians at Beaumont Health, and give them the confidence to make an informed decision about choosing Beaumont Health as a long term partner.
The end result is a user focused digital experience & long-term scalable strategy designed to promote the Beaumont differentiators, provide clear paths to conversion, and enable patients to better manage their health. Through “self service” type technologies, empowering health & wellness content, and enhanced access to physician information, ratings, and interactions, Beaumont connects healthcare to digital, seamlessly.
Beaumont Health was awarded double gold in the 2017 eHealthcare Leadership Awards, a leading healthcare awards program that recognizes the very best websites and digital communications:
- Best home page design: Healthcare system (Gold)
- Best site design: Healthcare System (Gold)