The Society for Health Strategy and Market Development’s (SHSMD) annual conference draws roughly 2,000 attendees and features presentations from a number of industry leaders. Glen Doss, CentreTEK’s Director of Strategy and Business Development, and our longtime client Marie Mahoney from Rush University Medical Center, were selected to present at the 2015 conference held in Washington D.C.
Righting the Ship: Creating a Patient-Centered Digital Strategy
Presented on October 13th, 2015
Digital Engagement Conference Track Like many academic medical centers, Chicago’s Rush University Medical Center’s website and digital marketing efforts were overly influenced by its organizational structure. Juggling competing priorities and tiptoeing around internal politics often got in the way of effective communication with the medical center’s most important audience: patients. Find out how Rush reinvented its website and digital marketing strategy to offer a truly patient-centric online experience. Hear how Rush subjected its digital marketing to a cold-eyed analysis and undertook a comprehensive digital strategy and redesign.