2016 Healthcare Marketing & Physician Strategies Summit
The 21st Annual Healthcare Marketing & Physician Strategies Summit was held in May in Chicago. More than 750 executives and marketing professionals attended. The Summit is the leading conference for senior-level marketing, strategy, physician relations, sales, and business development executives from hospitals, health systems, academic medical centers, integrated networks, and medical groups.
I had the honor of presenting with two of our long-term clients and friends, Rob Birgfeld - AVP and Chief Digital Marketing Officer, Inova Health System, and Marie Mahoney - Sr. Director, Web and Marketing Communications, Rush University Medical Center.
Our Session: Patient-Focused Digital Strategy and Design
A truly patient-centric online experience is one way for healthcare organizations to engage consumers and acquire patients. Learn how two organizations redesigned their websites to improve access, transparency,