UX Design& Creative.
UX Design & Creative.
User experience (UX), as part of our digital marketing capabilities, lives at the heart of everything we create. Our UX design team strives to create digital experiences that are attractive, efficient and intuitive. We envision and deliver websites and apps optimized for our clients’ brands, organizational objectives, and target audiences.
- Content strategy
- Personas & journey mapping
- Journey management
- Content personalization strategy
- Information architecture
- User flows
- Content inventories & Sitemaps
- Web components guides & style guides
- Design systems
- Visual design & interactive prototypes
- Usability testing
Implementing a Design System.
Our designers adhere to the atomic design methodology to create interface design systems. The design system is comprised of smaller elements (e.g., button styles, image ratios, padding standards, etc.) combined to create larger design components (e.g., an image card). The larger components can then be reused throughout the site for consistency and structure (e.g., consistent styles for location, provider, or event promos). Photography, typography, and color palettes complement the design system to support brand cohesion. Accessibility, usability, and a mobile-first deign best practices are accounted for in the design system.