menu icon
Centretek Group Logo 2020-RGB-full color

Strategy.

Digital Strategy.

Our strategy services are customized to your organization’s specific digital and market opportunities and challenges. We will partner with you to create a strategic roadmap to guide overall digital transformation and optimization as part of our digital marketing capabilities.

Our strategy work can look holistically at overall digital performance, or focus more specifically on and your website, intranet, or other digital touch points.

Stakeh­older Research

  • Engage key stakeholders, leadership, clinicians, IT/IS, & marketing
  • Facilitated meetings or workshops
  • Internal surveys

Consumer Research

  • Web survey(s) on existing website(s)
  • Individual interviews
  • User testing

Competitor Analysis

  • Review key competitor websites & digital marketing efforts
  • Present best practices from industry leaders

Data & Performance Analysis

  • Traffic & usage analysis
  • Conversion performance
  • A/B testing, usability testing, heat mapping

SEO Analysis

  • Audit & analysis
  • Competitor analysis
  • Technical & content optimization
  • Measurement & reporting

Audiences & Journey Mapping

  • Prioritize audience segments
  • Develop detailed consumer/user personas
  • Create journey maps illustrating digital interactions for key audiences

Content Strategy

  • Keyword & competitor research
  • Content audits & analysis
  • Content templates
  • Training & governance
  • Content creation

Technology Evaluation

  • WCMS options & recommendation
  • Data & system integration planning & recommendations