Sitefinity CMS Gaining Momentum in Healthcare

March 15, 2017 by Glen Doss, VP. Strategy & Business Development

About Progress Sitefinity

Sitefinity is a .NET based content management system (CMS) and digital experience platform used by major brands such as Gatorade, Toyota, and the Green Bay Packers. Sitefinity’s parent company Progress is a digital transformation company with 140,000 customers and offices on 6 continents. Sitefinity is ranked highly in Gartner’s Magic Quadrant and Forrester Research’s Forrester Wave (the two most widely known industry publications ranking CMS products) and has established itself as a solid competitor to established .NET CMS options like Sitecore, Ektron, and Episerver. In the last couple of years Sitefinity has turned its focus to Healthcare and added a number of large clients including Tenet Health, Baylor Health System and Beaumont Health.

Beaumont Health + Sitefinity + Centretek

In 2015 Centretek began working with Beaumont Health (Beaumont) – an integrated healthcare system with 8 hospitals and 170+ locations in the Detroit metro area that was created through the merger of three large healthcare systems in the market. Our initial engagement with them was leading a comprehensive digital strategy effort to guide their website redesign and associated digital marketing initiatives. In a parallel effort, Beaumont was conducting an extensive CMS evaluation process that included 12 CMS platforms and multiple rounds of product demos.

At Centretek we’re largely technology agnostic, and work with our clients to find the best CMS solution for their specific needs. Beaumont selected us to lead the design and development of their new website, and we were excited to work with the Sitefinity product.

The Centretek team leveraged Sitefinity to launch a website that reflected the newly created healthcare system, with streamlined navigation and content promoting the Beaumont differentiators and clear paths to conversion. By providing empowering health and wellness content and enhanced access to physician information and interactions, Beaumont has taken steps to provide a seamless digital connection to healthcare.

Beaumont website built on Sitefinity
www.Beaumont.edu

Sitefinity - Moving Forward

Sitefinity’s built-in personalization capabilities, polished administrative interface, and extensive feature set positions it as a leading CMS product for medium to large organizations. The easy to use, drag & drop based page template builder is arguably the best in the business.

Sitefinity’s product suite is broken into two main components – Web Content Management and Digital Experience Cloud (DEC). The DEC is a comprehensive suit of tools for analyzing, personalizing and optimizing the customer journey across all digital channels. Sitefinity’s DEC product offers similar capabilities to Sitecore’s Experience Management Platform and Adobe Experience Manager (products with significantly higher price points).

Our team has adopted Sitefinity as one of our go-to CMS and digital marketing platform recommendations (along with Drupal & Acquia). We expect that Sitefinity will continue to grow in the healthcare space and compete well against other .NET CMS products with a longer history in healthcare.

Sample Non-Healthcare Websites Built on Sitefinity

 

Sample Healthcare Websites Built on Sitefinity

 

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