Valley Health System (Valley) is a regional health care system that serves residents in northern New Jersey and southern New York and is one of the most honored health care organizations in New Jersey. Valley’s previous digital landscape consisted of seven disparate web properties running on two different underlying CMS platforms. There was a desire and need to consolidate these websites and technologies. The previous web properties did not support a strong patient experience, failed to effectively convert prospective patients, lacked an intuitive architecture and content strategy, and had grown dated in appearance. Additionally, the website lacked an effective mobile optimized user experience and suffered from accessibility challenges.

Centretek led a comprehensive strategy, information architecture and UX design process that included creating multiple rounds of wireframes and interactive design comps. The UX process included a heavy focus on the website’s mobile design and patient experience. The Centretek team then led the website development and implementation using an Agile development process with a series of iterative development sprints.