Client Profiles: Convenient Care

A start-up urgent care enterprise, Convenient Care offers non-emergency healthcare in an easy and affordable setting. In addition to general medical services, the facility also offers occupational health programs, and school and sports camp exams.

Challenge
When Convenient Care came to CentreTEK, it had a vision, a business plan, a single facility—and an aggressive timeline. While its facility was set to become operational within a short time, the company had yet to develop its identity or to create basic marketing and promotional materials. Additionally, Convenient Care needed to partner with someone who could help them sift through and implement essential network and technological infrastructure needs.

Engagement

• Branding/logo/signage development
• Website design
• Content Management System (CMS) consulting
• Content development
• Network planning and installation, including hardware, backup and data security
• SEO

Results
A critical aspect of CentreTEK’s strategy was to quickly "get to know" the Convenient Care brand, despite the challenges of an aggressive timeline. Within a few short weeks, CentreTEK was able to design and develop key marketing elements, including logo and signage. Simultaneously, CentreTEK began development of the Convenient Care website, combining warm and friendly with confident and professional.

Likewise, CentreTEK began structuring and implementing the technology infrastructure. This included selecting hardware, planning the network, developing a backup and data security model, and installing and testing the system. High on CentreTEK’s own list of objectives was its attention to quality issues, particularly because of how swiftly the team was moving to get Convenient Care operational.

Convenient Care successfully opened the doors of its first facility in tandem with the website launch in October, 2008, just 6 months after beginning work with CentreTEK. CentreTEK will continue to be involved with development and maintenance activities.